Interiors By Caroline

Award winning interior designer Caroline Flannery wanted to rebrand her business and showcase her more recent work online. She was ranking well in search results but needed to freshen up the website. A major concern was maintaining her strong search results - particularly her ranking in Dublin. The new site was implemented with a clear SEO (Search Engine Optimisation) strategy to not only maintain her ranking but improve it.

We also created a new identity which was based on her classical design style with a strong emphasis on maintaining her personal approach to clients. We renamed the business Interiors by Caroline to keep that personal touch. The identity outputs included a logo, stationary, copper foil business cards, stamper and a portfolio website.

The website was simple and stripped back to allow the user to focus on the strong imagery. Subtle interactions and transitions were used alongside clean call to actions to help guide the user.